Success Story

REED Learning

We worked together with Reed Learning, a leading provider of training courses and professional qualifications, to build a new website suitable for their varied customer base.

Using Sitecore as our platform, we created engagement points and a series of customer personas, so the site could be personalised for individual users - showing them the exact information they required. We also worked together to streamline admin processes for the Reed Learning team, allowing them to easily follow leads, manage campaigns and quickly react to customers’ needs.

For more information on LAB's website hosting and website development services as a Sitecore agencycontact our team or call us on 0207 183 6668.

The Results

As well as being much simpler and cleaner to use through personalisation, the Reed Learning website has also seen a decrease in abandonment rates and almost tripled their previous conversion rates, fulfilling the goals of both the internal teams and the users themselves.


Increase in conversion rate


SEO goal completions


Decrease in abandonment rate


Awards won