Success Story

The Guardian Bookshop

One of our initial projects working together with The Guardian involved creating a new online bookshop for The Guardian network in time for the busy Christmas trading period. 

We created a responsive site following The Guardian’s digital-first approach, using Magento’s ecommerce platform. Thousands of product uploads later, the site was fully optimised and ready to create an uplift in visitors, online sales and conversions. 

The Results

Within just a few short months, Lab's team uploaded thousands of products to the brand new Guardian Bookshop website, delivering a fully optimised Magento ecommerce site just in time for the Christmas period.

After the launch, the number of site visitors and conversions were through the roof - a truly successful delivery all around.



Uplift in online sales


Increase in conversion rate


Increase in mobile conversion rate


Decrease in checkout abandonment

"It is the first ecommerce website from the Guardian that everyone is really proud of." Sarah Montgomery, Head of Books, The Guardian