One of our initial projects working together with The Guardian involved creating a new online bookshop for The Guardian network in time for the busy Christmas trading period.
We created a responsive site following The Guardian’s digital-first approach, using Magento’s ecommerce platform. Thousands of product uploads later, the site was fully optimised and ready to create an uplift in visitors, online sales and conversions.
Within just a few short months, Lab's team uploaded thousands of products to the brand new Guardian Bookshop website, delivering a fully optimised Magento ecommerce site just in time for the Christmas period.
After the launch, the number of site visitors and conversions were through the roof - a truly successful delivery all around.
Uplift in online sales
Increase in conversion rate
Increase in mobile conversion rate
Decrease in checkout abandonment