Our mission is simple: use pioneering research into human behaviour to advance brands in a way that digital and creativity alone cannot do.
We create unparalleled industry solutions in technology, research and creativity. Either by partnering with progressive brands or by developing the IP ourselves.
When creative thinking, digital innovation and a desire to make meaningful societal change combine, we start to move the game forward. Our MACHnificent Award winning Food Bank Connector site is just the beginning.
CREATIVITY FOR GOOD
TECH & INNOVATION
As sustainability hits the mainstream, we’re using creativity that blurs the lines between art and digital to forge emotional connections whilst making complex subjects tangible for audiences.
LAB’s Research and Insight experts partnered with Innovate UK to develop our unique IP, applying offline psychological research to digital journeys, making the possibility of protecting vulnerable online users a reality.
RESEARCH & INNOVATION
Fueled by a desire for innovation and possibility, we unite specialists from the academic world with creative thinkers from digital, design and storytelling. Our focus: together we deliver new approaches, lasting emotional impact and tangible results.
If we begin to change the way we look at things, then the way that things look will change. We combine unique disciplines and mindsets for experimental thinking that creates unimagined breakthroughs and new perspectives on age-old problems, commercial or societal.
Read our insights for our latest explorations and thoughts.
Applying Psychological Models to Commercial Problems
Artificial comfort in a random world
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