The Digital Experience Agency Changing The Game
Reimagine your brand’s customer journey; combining behaviour-led thinking with human-first technology to drive growth and win more customers.
Specialisms
We combine data, user research, creativity, and technology to deliver immersive solutions that deeply engage your audience. With a commitment to top-tier customer service, we bring your vision to life through innovative, seamless experiences that inspire and connect.
IMMERSE
A / B testing
Data-driven Strategies
DISRUPT
AI & Machine Learning
IOT
AR / VR
Rapid Prototyping
Gamification
ENGAGE
Animation
Connected Experiences
OUR WORK
Together, with our clients, we deliver new approaches, lasting emotional impact and tangible results, redefining category norms.
Challenged to transform Superdry’s mobile shopping experience, our specialist agencies used both quantitive and qualitative research and data to inform UX/UI design and development to achieve a significant increase in conversion.
UX DESIGN
ECOMMERCE
When creative thinking, digital innovation and a desire to make meaningful societal change combine, we start to move the game forward. In a moment of profound global distress, our technology has the power to tangibly and meaningfully help those most in need.
CREATIVITY FOR GOOD
TECH & INNOVATION
Teamsport has a complex product offering, their legacy booking system was limiting their ability to scale. We prototyped, designed and built a new booking journey using composable architectures to improve the user experience.
USER EXPERIENCE
UI
COMPOSABLE ARCHITECTURE
LAB’s Research and Insight experts partnered with Innovate UK to develop our unique IP, applying offline psychological research to digital journeys, making the possibility of protecting vulnerable online users a reality.
RESEARCH & INNOVATION
HUMAN BEHAVIOUR
01 Talented alone. Extraordinary together.
Fueled by a desire for innovation and possibility, we unite specialists from the academic world with creative thinkers from digital, design and storytelling. Our focus: together we deliver new approaches, lasting emotional impact and tangible results.
02 TRUSTED BY BRANDS WITH PURPOSE
03 News and Insights
If we begin to change the way we look at things, then the way that things look will change. We combine unique disciplines and mindsets for experimental thinking that creates unimagined breakthroughs and new perspectives on age-old problems, commercial or societal.
A Transformative Digital Experience Agency
At LAB, we are more than just a digital experience agency — we are pioneers in creating human-first, insight-driven solutions that spark connection and inspire action. Our approach blends behavioural science, creativity, and cutting-edge technology to craft experiences that resonate deeply with your audience.
We don’t just produce sites, applications or marketing campaigns. We create moments that matter. From seamless user journeys to immersive designs, our digital experience team ensures every interaction with your brand is purposeful, impactful, and memorable.
Why Choose LAB as Your Digital Experience Agency?
Insight-Led Strategy - We use real-world data and behavioural insights to shape meaningful, personalised experiences.
Human-Centric Design - By prioritising user needs, we design interfaces that are intuitive and engaging.
End-to-End Expertise - From strategy and design to development and optimisation, we handle it all.
Future-Ready Innovation - With a focus on emerging technologies, we future-proof your brand's digital presence.
Discover how LAB can transform your brand’s digital presence into an experience that connects, engages, and delivers results.
Let’s create something extraordinary together.
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