What we learnt building the world’s first AI only ecommerce site

We experimented with chatbot technology... Here are our insights.

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Personality is important. Even in robots.

Like MLK, we had a dream. We had a dream that online shopping could be easy. That it could be effortless. That it could be just as simple to order a pair of shoes online as it would be to talk to a real salesperson about it. That a conversation could spark - and facilitate - conversion.

As we all know, the reality of ecommerce is (some of the time) quite different. Thinking back to your last online shopping experience, you might recall some feelings of frustration and friction. So here at Lab, being that we are utterly obsessed with the human element, we thought we could rid posterity of this unwanted drama and make online shopping as easy as talking to a friend - just that, in this scenario, that friend would happen to be a chatbot…