Meet the Author

  • Gemma Kane
  • Group Marketing Manager
Gemma has over a decades experience within the agency space working for global brands and supporting clients with their marketing, UX and digital strategies. She applies this expertise across the LAB Group working with all our agencies to amplify their brand stories and demonstrate how we as a group are reshaping the digital world. 

Summary

  • An expert team of 3 entered the MACHathon 
  • Their project Food Bank Connector connects food banks to get the help that they need by highlighting demand and sending alerts to volunteers
  • Judges awarded it the MACHnificent award as overall winners in the competition 

LAB Group Wins Grand prize: MACHnificent Award in MACH Alliance’s MACHathon.


03 February 2021
News
2 mins

The LAB Group’s project Food Bank Connector has been awarded the Grand prize: MACHnificent award by judges of the 2021 MACHathon.

LAB Group entered the first ever Hackathon organized by the MACHalliance, who are a non profit independent organisation that advocates for a best-of-breed enterprise technologies that meet strict Microservices, API-first, Cloud-native SaaS and Headless requirements (MACH), and are made up of industry leading experts, vendors and agencies. 

We put forward a small team of three experts up against the likes of Infosys, Epam, Accenture and Valtech. 

 

The challenge 

How can we combine our expertise to create a positive digital solution using MACH technology that helps people become virtually un-stuck?

 

Focusing in on the problem

The UK is facing a hunger crisis, the number of people relying on food bank supplies is at an all time high and the Trussell Trust’s food bank network distributed 1.9 million emergency food supplies to people in crisis from April 2019 to March 2020.

Through the MACHathon the LAB Group was presented with an opportunity to address this issue and use our expertise to create a digital solution for a greater good. We quickly set a small dedicated team of experts to work and in just a week they successfully produced a working product that is set to revolutionise how food banks operate.

 

Introducing Food Bank Connector 

Essentially, the Food Bank Connector, is a one-stop-shop website, to help link up all the different existing tools out there and connect food banks to the help that they need. Not only does the website show demand across food banks, it also signposts?  food banks to others who  may be in surplus and can help. Additionally, it can send out alerts to volunteers and local services.

Our team at LAB drew inspiration from charities and design-led businesses to create a proof of concept (as part of their participation at MACH Alliance’s hackathon), they’re now aiming to build as a solution that everyone can use.

 

Award winning work 

The MACHathon judges awarded this revolutionary project the MACHnificent award which is the prize for the overall winners but we aren’t stopping there. 

The people's vote is open until 4th February 23:59 and we need you help. You can view the details on the project and cast your vote for us here.



Jonny Tooze, LAB Group CEO said: "LAB's culture is to put people first, and that means all people, so to be involved in a project like this means a lot to our team. Seeing agencies within the group coming together and successfully demonstrating how they can create something for the greater good using MACH technology, and in such a rapid time frame, was simply amazing. 

MACH architecture is a huge part of LAB's future, so being able to participate in the MACHathon has been awesome."

 

Rebecca Kidston, Design Lead on the project said: “Having empathy is a fundamental skill to being a designer.  We were able to collaborate on the project with the focus of creating positive social impact. 

“This project was so important to me because it allowed us to design a purposeful solution based on our empathy for others. 

“It is easy to innovate and design when you’re working from the heart to help other people."

Deon Smith Technical Lead on the project said: “This was an opportunity for us to showcase what we can do with MACH technology. 

“It was just great fun to crunch on such a worthwhile project. 

“Being able to share knowledge and learnings was a beneficial experience. The team were exposed to some new and challenging experiences during the MACHathon which has sparked  internal innovation and creative thinking.

“Tech has this stigma, but being able to show that it can be used to do good is a great opportunity. This was a win-win. We get to build something cool, and hopefully help people in the process.” 

 

 


Summary

  • An expert team of 3 entered the MACHathon 
  • Their project Food Bank Connector connects food banks to get the help that they need by highlighting demand and sending alerts to volunteers
  • Judges awarded it the MACHnificent award as overall winners in the competition 

Meet the Author

  • Gemma Kane
  • Group Marketing Manager
Gemma has over a decades experience within the agency space working for global brands and supporting clients with their marketing, UX and digital strategies. She applies this expertise across the LAB Group working with all our agencies to amplify their brand stories and demonstrate how we as a group are reshaping the digital world.