Top marketing tips for every Magento 2 project 


There’s never been a more exciting time to be in business and yet at the same time it’s never been more competitive. The ability to reach new markets is incredible, access to more people is instantaneous and instead of shouting to the masses we can narrow down our focus to only speak to those that fit the best criteria for our brand, product or service. And alongside all this, if your ecommerce system isn’t as powerful as it could be, you will no doubt be losing potential business. Therefore, we believe it is vital for marketers to be well equipped with the appropriate knowledge of Magento – which is built for those who sell online. Here are our most important tips;


Make the most of the features that you have available to you - Magento offers a huge number of features out of the box, try to make the most of these before installing plugins or developing your own features.


Use the pareto principle – This is the idea that for many events, roughly 80% of the effects come from 20% of the causes. Therefore, keep in mind the 20% that will deliver 80% of your results - throughout planning, development and ongoing optimisation.


Take a test and learn approach to your ecommerce strategy - There’s always room for improvement and digital isn’t finite. Be curious and constantly be looking at new ways to improve the experience.


Set business objectives - This isn’t specific to Magento. All too regularly features are built based on a feeling or a whim. Make sure that you’re prioritising your development and can measure the results.


Test your site on mobile devices, not just a desktop - This should go without saying.


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By Tom Head

A two-time Sitecore MVP, Lab Director Tom Head has delivered successful digital strategies for clients including The Guardian, Motorola, Hearst Magazines and the BBC. Known within the UK digital industry for his thought leadership in personalisation and customer experience, Tom has established himself as a go-to expert on these topics. Get in touch with Tom on Twitter @TomHeadLab.

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