Behavioural Economists know that consumers are often irrational. Neuroscientists know that decisions are non-conscious and emotional. Neuromarketing provides us with the next level of insight to put human understanding at the heart of what we do.
That’s why no brand can afford to ignore the power of emotion when creating their campaigns. The good news is that it doesn’t have to be a guessing game to create an emotionally engaging digital campaign that not only drives sales, but also brand loyalty. At Lab, we use a blend of neuromarketing, psychology and behavioural economics to guide our clients through the planning and execution of emotionally engaging web designs, performance marketing and digital marketing campaigns.
We can help your brand too. Download our latest whitepaper which gives you actionable tips you can implement straight away, then get in touch with Lab’s team of experts at firstname.lastname@example.org to supercharge your campaigns.
In a recent optimisation project with a retailer running established campaigns, we worked with them to improve their messaging by using cognitive nudges such as anchoring and emotive language. The results highlight how much of a difference changes in language, pricing and imagery can have.
Increase in Conversion Rate
Increase in Sales Orders
Reduction in CPA