Meet the Author

  • Daryll Scott
  • Director of Human Technology

Daryll Scott is an internationally renowned author and developer on the subject of Neuro-Linguistic Programming.  One of only four accredited NLP Developers in the UK, Daryll has a prestigious career as both an agency founder and leadership consultant. He has built several businesses and worked with brands like Deloitte, Barclays, Pret-a-Manger, Microsoft and Apple. Get in touch with Darylll on Twitter @DaryllScott. Catch up with Lab at http://lab.co.uk or on Twitter @LabDigitalUK.

 


Want to find out more?

  • Lab have created a new psychology model which gives users insight into why they do what they do. Find out your intrinsic motives with our quick personality quiz.

 

  • The Monkey Lion Dog model gives marketers invaluable insight into how to increase levels of engagement with existing and potential customers.

In a world of increasingly personalised digital communication, are you really connecting with your consumer?


29 August 2017
2:30

We can all be a bit irrational and emotional when it comes to making decisions.

At Lab we have a unique psychology model that helps us to empathise with all aspects of decision-making – the rational, the irrational and the emotional.

Take the test and find out if you are a Monkey, Lion or Dog….


If something doesn’t fit with our perception of a brand’s identity, it can disrupt our experience of that ‘brand world’ - almost like breaking the fourth wall.


In digital, we tend to create hypothetical ‘personas’ as the starting point for developing more personalised experiences.

Personas are typically started based on socio-demographic segmentation and the subsequent messaging often tends toward rational drivers like features, benefits, price & availability. The challenge is that people are not that predictable - two people within the same persona group can make the same choice but for completely different reasons.

At Lab we want to know what really motivates people to make choices. We like to develop personas and messaging that cater to not only the rational decision making processes of the consumer, but also the irrational, emotional, unpredictable, quirky stuff.

Check out the Monkey Lion Dog test to see what we look for.

 


Want to find out more?

  • Lab have created a new psychology model which gives users insight into why they do what they do. Find out your intrinsic motives with our quick personality quiz.

 

  • The Monkey Lion Dog model gives marketers invaluable insight into how to increase levels of engagement with existing and potential customers.

Meet the Author

  • Daryll Scott
  • Director of Human Technology

Daryll Scott is an internationally renowned author and developer on the subject of Neuro-Linguistic Programming.  One of only four accredited NLP Developers in the UK, Daryll has a prestigious career as both an agency founder and leadership consultant. He has built several businesses and worked with brands like Deloitte, Barclays, Pret-a-Manger, Microsoft and Apple. Get in touch with Darylll on Twitter @DaryllScott. Catch up with Lab at http://lab.co.uk or on Twitter @LabDigitalUK.