Beyond the Homepage: Redefining Digital Experience for the Future of Guest Discovery

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Thursday 15th October | 10 - 11 AM | Online via Zoom

The guest journey has changed. Instead of starting on your homepage, travellers and visitors increasingly discover options off-site using smart AI search tools and aggregators, dropping straight into your booking pages ready to buy. We know how people look for trips is different now, but is your website actually built to handle that? When guests skip your homepage entirely and land straight on a ticket or booking page, is your site set up to convert them, or are you losing bookings to OTAs and ticket resellers?

Join LAB and Headless CMS platform Storyblok for an interactive panel discussion on modern guest discovery. Grounded in LAB's Behaviour Before Build methodology, our experts will share how combining UX, CRO, and flexible content tech lets you update journeys in minutes, remove booking friction, and drive direct revenue.

Ahead of the webinar, we invite you to take our free, 10-minute Digital Guest Benchmark. It will give you an instant snapshot of where guests get stuck on your site and help you benchmark your booking performance before joining the session.

Have a question for our panel? Submit your top digital challenge when you register, and we’ll address it live during the session!