Shifting Demographics: Giving Tomorrow’s Guest a Reason to Book

Secure your spot

Wednesday 8th July | 10 - 11 AM | Online via Zoom

Data shows where customers quit your booking journey, but it doesn't show why. As priorities change, leisure and tourism marketers face a tough balancing act: how do you evolve your digital experience and messaging to capture new audiences, without alienating the loyal, long-standing customer base driving your core revenue today?

Join us for a live, conversation-led panel discussion. Built entirely around the real-world challenges you face, this session will feature LAB's behavioural experts, and we will be joined by one of our clients from the sector to answer YOUR questions submitted during registration. We will dive into how human psychology, smart user experience, and connected technology intersect to help you step out of the daily weeds, remove hidden booking friction, and protect your direct revenue.

Key Takeaways

• Generational Audience Insights: Discover how shifting traveller mindsets and priorities change the way different demographics evaluate and choose leisure brands.

• Psychological & Visual Nuances: Learn how behavioural principles help identify why users hesitate online and how subtle digital friction impacts booking behaviour.

• Modern Guest Journeys: Explore strategies for balancing traditional customer needs with the seamless, personalised digital experiences expected by modern travellers.

• Operational & Tech Balance: Learn how aligning your digital setup with actual customer behaviour creates internal team efficiencies and gives your brand greater commercial agility.

Spaces are limited, and if you’d like one of our exclusive brunch boxes, make sure you act fast!