The digital world of today is supersaturated with people and agencies claiming to have the answers when it comes to creating bulletproof strategies. When you’ve got so many options to choose from, how do you know which one is best for the needs of your business - and then which foot to put forward first?
LAB’s digital strategy consultants use a version of design thinking. Our discovery process first identifies the opportunity and then uses the most contemporary methods to deeply understand your consumer.
After the discovery process, our team is then able to create roadmaps to transform digital performance rather than just making small incremental improvements.
Having properly identified a problem, we define a solution that allows you to move forward with absolute clarity into an Agile project development.
Having partnerships with the best vendors, we use the latest platforms and always have one eye on the future. We’ve been a digital transformation consultancy for long enough to be able to separate the hype from what is really going to transform businesses.
Our open-minded curiosity is at the core of everything we do. Because we are both marketing and technical people, we create balanced solutions for your internal and external environments (from front office to back of house).
All strategy is built from human behaviour, whether that’s nudging consumers or driving people to adopt technical solutions.
To create deeply engaging experiences we need deep human insight. At LAB our digital strategy consulting blends a mixture of psychology, behavioural economics and neuromarketing to predict, measure and influence non-conscious, emotional reactions.
LAB has developed a unique approach to digital transformation consulting that uses psychological research to identify the emotional and irrational desires of your audience.
By gaining a deeper understanding of both your customer and business, we design strategies that are deeply effective and deliver real transformation.
We’re an award-winning independent digital agency that offers a full suite of digital services, uniquely mixed with a blend of neuromarketing, psychology and behavioural economics. Founded over 15 years ago, the agency has 55 full-time staff with offices in Soho and Cape Town. Clients include Sage Pay, Wax Lyrical, Snap-on Tools, System1 Group, Lendlease, Collinson and Keith Prowse.
LAB works with enterprise level organisations to implement successful digital strategies and to design, build and market digital brands and experiences. Featured in The Drum’s Top 100 Independent Agencies, LAB was also recently named a ‘One to Watch’ in Econsultancy’s Top 100 Digital Agencies 2018.
Introduce yourself to our London-based team of digital strategy consultants to see how we can help you transform your business.