Science-Backed Insights from Your Audience Research Agency

COMBINING PSYCHOLOGY AND DATA TO BETTER CONNECT WITH PEOPLE

Consumer behaviour is more complex than ever before, making it increasingly challenging to connect with your clients in a meaningful way. Relationships are built on understanding - and we believe the best route to building long-lasting loyalty is through a unique combination of behavioural psychology, data-driven insight, and brilliant ideas. Thanks to our Government-backed research and industry-leading academic partners, we stay at the cutting edge of marketing psychology. This means we’re able to deliver valuable audience research insights that help you truly understand your audience, cut through the noise, and leave a lasting impression.

AN AUDIENCE RESEARCH AGENCY WITHOUT LIMITS

We partner with enterprise brands who dream bigger, solving some of the world’s toughest challenges - from combating the UK’s devastating hunger crisis to developing real solutions for the finance industry to protect vulnerable users, and steering the global content strategy of one of the largest banks in the world. Our audience research solutions drive sustainable growth, and build a brighter tomorrow. And we do that by pushing boundaries, working at the forefront of science and data, and by leaping out of our comfort zones to unleash your true potential.

OUR SPECIALISMS

Actionable insights

Insight without action means nothing. This is why our team offers actionable insights that you can utilise right away. It’s just as important to us as it is to you to offer research and insights that have tangible results ready for use.

Audience Profiling

To truly connect with your audience, you need more than just surface-level data. Our audience profiling goes deeper, analysing key behaviours, preferences, and demographics to create a clear picture of who you're speaking to.

Consumer Insights

Consumer insights are the key to understanding how and why your customers make decisions. They reveal patterns in behaviour, preferences, and motivations, helping you see beyond just data points. We live and breathe these insights, helping you to gain a deeper understanding of your target audience’s needs, desires, and challenges.

Market Research

Our market research takes an academic approach to provide you with human-centric insights that other agencies cannot offer. We use a blended approach to consumer data, psychology and behavioural science to help you properly understand your market or customers.

Human Behaviour Insights

Our unique blend of data-led human behavioural insights and psychology removes the guesswork from digital planning. We work closely with brands to uncover valuable insights into their consumer behaviour.

Sentiment Analysis & Trends

Discover the current views and opinions of your potential and existing customers with sentiment and trend analysis. Our experts give brands a greater depth of understanding of target markets, audiences, and how things are shifting over time.

User Research

Our range of user research tools gives us a limitless ‘always on’ data-led (not hunch-led) approach to understanding customers and their behaviour.

A/B Testing

Testing multiple design scenarios allows you to make informed decisions, optimising your content for better engagement, higher conversion rates, and overall improved results. It's a simple yet powerful way to fine-tune your strategies based on what actually resonates with your audience.

Brand Insights

Our insights provide a deep understanding of how your brand is perceived. These insights go beyond surface-level impressions, uncovering the emotional connections and associations people have with your brand

TAKING CONSUMER INSIGHTS TO BOLD NEW PLACES

Backed by an expert team of behavioural psychologists, we pioneer new methods of uncovering tangible insights. By blending this academic research with cutting-edge digital solutions, we arrive at an approach that goes beyond the boundaries of traditional marketing strategies. Combining that scientific rigour with limitless imagination, we deliver audience research and insights that give you a glimpse of the future and inspire you to drive meaningful digital change and evolution.

IMAGINATIVE INSIGHTS WITH REAL-WORLD APPLICATION

Our psychology specialists and data analysts are always focused on one thing: Providing you with insights that are tangible, actionable, and inspirational. Because insights that don’t result in genuine change aren’t useful to anyone.

WORKING TOGETHER FOR A BETTER UNDERSTANDING

We work closely with you throughout the process, discovering your audience’s thoughts, beliefs, and behaviours. Using cutting-edge research and data analysis techniques, we’ll uncover insights that you can then use to make positive changes to your digital experiences and communications.

As part of the Human First Collective, we work alongside Reflect Digital to amplify our client's projects with behavioural science. Working closely with our academic partners, such as City University London, and adopting a hands-on approach means we’re constantly honing our understanding and skills. Our research funding, backed by the Government, allows us to keep building on our expertise in the world of marketing psychology.

FREQUENTLY ASKED QUESTIONS

What is audience research?

Audience research is the process of understanding the people you want to reach by analysing their behaviours, preferences, and motivations. It goes beyond simple demographics to uncover deeper insights into what drives your audience's decisions, helping you connect with them on a more meaningful level. By blending behavioural psychology with data-led insights, audience research allows us to get to the heart of who your audience truly is.

Why is audience research important?

Understanding your audience is the foundation of any successful strategy. Audience research enables you to tailor your messaging, products, and services to meet the needs and expectations of the people who matter most. By knowing your audience inside out, you can cut through the noise, build genuine connections, and foster long-lasting loyalty. Without these insights, you're navigating in the dark, guessing at what might work rather than relying on solid evidence.

How do we conduct audience research?

Our approach to audience research is grounded in a combination of cutting-edge data analysis, behavioural psychology, and human insight. We use advanced tools to gather data on consumer behaviour, while our team of cognitive scientists, psychologists, and data analysts interpret this information to provide actionable insights. From sentiment analysis to user research, we apply scientific rigour and creative thinking to deliver a comprehensive understanding of your audience, helping you make informed, impactful decisions.

Ready to unlock deeper connections with your audience? Discover how our audience research can transform your strategy with data-driven insights and behavioural expertise.

Get in touch today to start understanding your audience like never before.

We use data and psychology-driven insights to help you understand your audiences. From identifying emerging trends and sentiment, to marketing strategies and product target consumers, we draw on a team of cognitive scientists, psychologists and linguists to solve commercial challenges in the digital space.