GROUNDBREAKING INSIGHTS GROUNDED IN SCIENCE

COMBINING PSYCHOLOGY AND DATA TO BETTER CONNECT WITH PEOPLE

Consumer behaviour is more complex than ever before, making it increasingly challenging to connect with your clients in a meaningful way. Relationships are built on understanding - and we believe the best route to building long-lasting loyalty is through a unique combination of behavioural psychology, data-driven insight, and brilliant ideas. Thanks to our Government-backed research and industry-leading academic partners, we stay at the cutting-edge of marketing psychology. This means we’re able to deliver the valuable insights that help you truly understand your audience, cut through the noise, and leave a lasting impression.

AN AGENCY WITHOUT LIMITS

LAB is a unique group of closely-integrated independent agencies. By combining the strengths of these agencies into something bigger and better, you get a perfect blend of niche expertise, innovation, and the security of a network. That’s how we can base your audience research and actionable insights on actual science. We partner with enterprise brands who dream bigger, solving some of the world’s toughest challenges - from combating the UK’s devastating hunger crisis to developing real solutions for the finance industry to protect vulnerable users, and steering the global content strategy of one of the largest banks in the world. Our solutions drive sustainable growth, and build a brighter tomorrow. And we do that by pushing boundaries, working at the forefront of science and data, and by leaping out of our comfort zones to unleash your true potential.

TAKING CONSUMER INSIGHTS TO BOLD NEW PLACES

Backed by an expert team of behavioural psychologists, we pioneer new methods of uncovering tangible insights. By blending this academic research with cutting-edge digital solutions, we arrive at an approach that goes beyond the boundaries of traditional marketing strategies. Combining that scientific rigour with limitless imagination, we deliver audience research and insights that give you a glimpse of the future and inspire you to drive meaningful digital change and evolution.

IMAGINATIVE INSIGHTS WITH REAL-WORLD APPLICATION

Our psychology specialists and data analysts are always focused on one thing: Providing you with insights that are tangible, actionable, and inspirational. Because insights that don’t result in genuine change aren’t useful to anyone. Working closely with our academic partners, such as City University London, and adopting a hands-on approach means we’re constantly honing our understanding and skills. Our research funding, backed by the Government, allows us to keep building on our expertise in the world of marketing psychology.

WORKING TOGETHER FOR A BETTER UNDERSTANDING

We work closely with you throughout the process, discovering your audience’s thoughts, beliefs, and behaviours. Using cutting-edge research and data analysis techniques, we’ll uncover insights that you can then use to make positive change to your digital experiences and communications.

OUR UNIQUE APPROACH TO AUDIENCE RESEARCH:

  • Comparative linguistic analysis

  • Insight led creative planning

  • In-depth consumer analytics

  • Access to real-time audience insights

  • Actionable digital strategies influenced by your audience behaviour

  • Qualitative analysis on a quantitative scale

  • Consumer journey mapping

  • Human behaviour

  • Sentiment Analysis & Trends

  • Actionable insights

  • Market research

  • Data Analysis

  • User research

  • New culture

We use data and psychology-driven insights to help you understand your audiences. From identifying emerging trends and sentiment, to marketing strategies and product target consumers, we draw on a team of cognitive scientists, psychologists and linguists to solve commercial challenges in the digital space.