User research

Accurate and insightful user research led by data

In any industry, truly understanding your end users wants and needs is key to your businesses success, you can't afford to miss the mark when it comes to connecting with your customer.

Our range of user research tools give us a limitless ‘always on’ data-led (not hunch-led) approach to understanding customers and their behaviour. Combining user research with our academic knowledge of behavioural science means we can interpret findings confidently to provide insights that will make a real impact.

At LAB Group group of expert cognitive scientists, psychologists and linguists solve problems, leverage insights and craft innovative solutions for ambitious brands. We work closely with brands to uncover valuable insights into their consumer behaviour.

Our unique mix of data, human behavioural insights and psychology removes the guesswork from digital planning. From detailed consumer journey mapping, to dissecting your audience’s language across multiple digital touchpoints, our human behaviour specialists infuse expertise in data and digital from across the group to deliver tangible actions for digital strategies.

The LAB Difference

We blend science with traditional research methods to create a truly unique approach. Using data-led research methods we can test and assess your audience's behaviour.

Applying behavioural science to our methodology we solve real client challenges in changing digital. We apply principles from psychology, sociology, UX/UI, cognitive neuroscience and behavioural economics to adjust digital experiences to increase conversion.


  • Data led user research

  • Comparative Linguistics Analysis (CLA)

  • Social Listening

  • Multi-Variate Testing

  • Semiotics

  • Scientific review