A Data Backed User Research Agency

Accurate and insightful user research led by data

In any industry, truly understanding your end users wants and needs is key to your businesses success - you can't afford to miss the mark when it comes to connecting with your customer.

As a user research agency, we take an ‘always on’ data-led (not hunch-led) approach to understanding customers and their behaviour. Combining user research with our academic knowledge of behavioural science means we can interpret findings confidently to provide insights that create impactful digital experiences.

Our expert behavioural scientists, psychologists and linguists solve problems, leverage user insights and craft innovative solutions for ambitious brands. We work closely with brands to uncover valuable insights into their consumer behaviour.

Our unique mix of data, human behavioural insights and psychology removes the guesswork from digital planning. From detailed consumer journey mapping, to dissecting your audience’s language across multiple digital touchpoints, our human behaviour specialists infuse expertise in data and digital from across the team to deliver tangible actions for digital strategies.

The LAB Difference

As a team of digital experience specialists, we blend science with traditional research methods to create a truly unique approach. Using data-led research methods we can test and assess your audience's behaviour.

Applying behavioural science to our methodology we solve real client challenges in changing digital. We apply principles from psychology, sociology, UX/UI, cognitive neuroscience and behavioural economics to adjust digital experiences to increase conversion.

Unpicking motivations, challenges consumers want to resolve, and the natural behaviours of your target user are incredibly valuable. It puts your audience at the heart of every decision you make, adapting your products, marketing, promotions, and communications to meet their expectations.

Our User Research Services

Actionable Insights

Raw and unorganised data has limited immediate applications. This is why we take pure metrics and analytics and translate them into practical, tangible recommendations you can implement immediately. Actionable user research offers strategic insights with clarity about what that information means for you and your primary goals or activities.

Human Behaviour Insights

Psychology and behaviour are cornerstones of effective user research, uncovering the emotions, pain points, and drivers behind consumers' decisions when comparing brands, picking a product or reacting to a campaign. Blending this higher level of understanding into user research showcases the right ways to create products and features that correspond with the natural reactions of your target audience – generating better satisfaction ratings and engagement.

Semiotics

Semiotics, the study of signs and symbols, is a valuable tool in user research for uncovering how users interpret and engage with visual and textual elements. By analysing the meanings users assign to specific designs, colours, language, and imagery, semiotics provides deep insights into cultural and emotional triggers. This understanding allows researchers to align experiences with users’ perceptions, ensuring that messaging, branding, and design resonate meaningfully with the target audience.

Comparative Linguistics Analysis (CLA)

Raw linguistic data becomes truly impactful when analysed through the lens of comparative linguistics. CLA explores patterns, structures, and variations across languages to uncover deeper connections and insights that enhance user experience. By translating this analysis into actionable recommendations, it bridges communication gaps, fosters cultural understanding, and ensures messaging aligns with diverse linguistic and cultural contexts.

Sentiment Analysis and Social Listening

Trends and sentiments shift continually, and by combining social listening with intelligent analytics, you can capture the pulse of the market and your core audience. Monitoring conversations and feedback in real-time allows you to anticipate how users might perceive a product, update, or launch, positioning your business ahead of the competition. By leveraging new trends and emerging sentiments, you can focus on the areas your users care about most, ensuring your strategy stays relevant and impactful.

A/B Testing and (Multi-Variate testing)

Discovering the nuanced responses to product variants or versions can be tricky, and A/B testing offers the ability to compare, test, analyse, and measure. (MVT) plays a critical role in user research by providing concrete insights into how users interact with different design and content elements. By simultaneously testing variations of headlines, images, calls-to-action, and layouts, MVT helps identify user preferences and behaviours.

Consumer Insight

Data-driven consumer insight research goes beyond the demographics you know you want to engage with. It highlights the values, attitudes, and emotions of wider consumer audiences and gives you knowledge about how to weave that into your messaging, products, and communications.

Journey Mapping

Journey mapping is a key method in user research, offering a detailed visualisation of the steps users take when interacting with a product, service, or brand. By analysing each touchpoint, researchers gain insights into users’ needs, emotions, and pain points throughout their experience. This process highlights opportunities to optimise interactions, remove friction, and create a seamless journey that aligns with user expectations, ultimately enhancing satisfaction and building loyalty.