Evidence-based data analysis methodology that generates actionable insights
Brands like yours want to understand their audience, to know what really makes them tick and understand how your digital strategy can deliver on your audiences wants and needs.
We understand the importance of understanding user behaviour when it comes to your brand's success, and we also understand that harnessing real tangible audience data can be challenging. Our team of cognitive scientists, psychologists and linguists use their combined expertise to develop and implement research methodologies that deliver insights that brands like yours can really put into action.
Our data-driven approach to insights and unique set of tools enables us to analyse language, phraseology, social echo, sentiment, topicality, grammar, influencer activity and many more metrics. This evidence-based method ensures that we deliver unfiltered insight into how audiences think and discuss topics of interest.
THE LAB DIFFERENCE
We take a hands-on approach to audience research, uncovering new ways to understand consumer behaviour. Our partnership with City University London, combined with funding support from winning government research grants allow our experts to stay on the pulse of the latest developments in marketing psychology research and tools. For unparalleled insights that you can not only collect but implement.
HERE’S HOW LAB GROUP’S DATA ANALYSIS EXPERTS CAN HELP:
Comparative linguistic analysis
Insight led creative planning
In-depth consumer analytics
Access to real-time audience insights
Actionable digital strategies influenced by your audience behaviour
Qualitative analysis on a quantitative scale
Consumer journey mapping
Sentiment Analysis & Trends