A Market Research Agency Driven by Real Human Insights

Behavioural Science-Backed Market Research to Facilitate Digital Growth

Understanding what is happening across the market and taking a step back from the details of your business is hugely important. It provides you with intelligence about your competitors, sentiments, trends, consumer behaviours, and how to position your digital assets in a competitive environment.

We take market research further by using our signature focus on academic-level, deep-dive approach, studying psychological and linguistic aspects of your brand, imagery, and communications to help you get ahead.

Our market research methodology surpasses typical research approaches. We understand that humans are biased and act how they think they should act during research methods such as focus groups.

That’s why we use a blended approach to consumer data, psychology and behavioural science to help you properly understand your market or customers.

A ‘blended’ market research agency

LAB's market research experts take a unique approach, fusing psychology and data science to leverage actionable insights about your market. Our team aims to answer the pressing questions in a unique way, steering strategic decision-making, and providing science-backed guidance on the right ways to meet your customers where they are now.

Our multi-skilled teams don’t just provide standardised research outcomes but gather insights across a huge cross-section of areas, from brand insights and perceptions to forecasting emerging demand.

Our Market Research Services

Actionable Insights

We translate complex, data-heavy market research and studies into clear, practical recommendations and strategic action plans you can implement quickly. By collaborating with your teams to grasp your key priorities, we can focus our research to produce effective outcomes that are ready to deploy and address your core goals.

Human Behaviour

Knowing how audiences will react emotionally, psychologically and intuitively to marketing, products, features, or interfaces is powerful. Understanding how to best serve your target consumer groups and develop messaging, graphics, and branding ensures you can foster positive perceptions and responses.

Brand Insight

Seeing your brand through your audience’s eyes and comprehending their perceptions and perspectives can play a big role in determining how to adapt to purchasing behaviours. It ensures you know the factors that augment brand loyalty and satisfaction and how your brand is performing and positioned.

Consumer Insight

Blending consumer insight with market research offers a broader-scope view of your consumer segments, extending our focus from specific demographics to larger audiences. Analysing purchasing habits, attitudes, and values clarifies consumer preferences and the best ways to personalise experiences, products, and communications accordingly.

User Research

Market and user research often go hand in hand, playing a crucial role in seizing the competitive and consumer landscapes. They give your business intelligence about how to concentrate your efforts to augment consumer interactions with your products and interfaces and inject this know-how into product development and UX.

Sentiment Analysis and Trends

The speed at which trends and narratives change means keeping pace is essential. Understanding how target audiences might feel about your product, brand, or industry now is also necessary, as is uncovering shifts and emerging trends you can harness to create future-proof strategies that outperform the competition.