Brand Insight Agency

Everybody likes to think they have a firm, realistic grasp on how their brands are perceived, communications are received, and new launches are interpreted. As a brand insight agency - we find that the data can sometimes paint a different picture.

Without an external - insight-driven perspective, it’s easy to overlook valuable opportunities, miss signs of negative brand sentiment or lose sight of how your brand is perceived by all stakeholders. This can result in stagnant strategies or missed chances to make impactful adjustments that drive success.

Through our pioneering brand insight services, we take an accurate temperature to gauge how your band is performing and meeting consumer expectations and create clarity about forward directions, trajectories, or trend captures that will elevate your brand to the pinnacle of the market.

A Behavioural science led brand insights agency

Great brands become a life force in their own right, and it's crucially important for ambitious companies in ultra-competitive spaces to remain consistently aware and responsive to the external and internal perceptions of what their brand represents, whether in innovation, effectiveness, agility, or value.

As a leading brand insights agency, we partner with clients of every size, extracting data based on human psychology, response patterns, and quantifiable metrics to assist with forecasting and planning for category penetration, introducing strategies to improve customer experiences, and launching new services or products that will resonate with the market and take your brand position where you need it to be.

Our Brand Insight Services

Actionable Insights

In the digital space and the commercial sector in general, ignorance is not bliss. Added-value data and actionable reporting are essential, ensuring you extract meaningful information to guide your brand strategies and marketing forward and can implement effective change now when your consumers are best poised to react.

Human Behaviour

The more you know how target audience segments respond, react and consume content or marketing, the better you can seize opportunities and dodge threats. We provide precision-accurate behavioural analytics to ensure you identify key pain points in consumer navigation or experience journeys or capitalise on areas of success to augment perceptions.

Market Research

Sudden shifts in demand, up or down, disruption caused by new competition, unanticipated obstacles to growth, and economic uncertainty can all contribute to volatility. In contrast, proficient market research provides an at-the-moment pulse check and ongoing data to provide brands with foundational information to inform their strategies and remain competitive regardless of broader market activity.

Sentiment Analysis and Trends

Consumer appetites don’t stand still, and neither can the brands that seek to serve them and exceed their expectations. Sentiment and trend analytics empower fast-growth brands to step ahead, seize new priorities or movements, and pivot campaigns or launches with agility to ensure they are perfectly positioned to seamlessly serve changes in sentiment or focus.

User Research

Developing fit-for-purpose or ready-for-market digital products isn’t a winning strategy if the interface, function, or navigation of that product isn’t aligned with the needs and wishes of the target consumer segment. User research provides compelling insights not only into behaviours and reactions but also into the motivations and incentives to buy that drive the responses of target audiences.

A/B Testing

Split or A/B testing is fundamental to successful digital product deployment. It provides real-world information about how consumers and segments react and respond to features, capabilities, and functionalities. Stepping back from the design board and showcasing new prototypes or designs to consumers offers brands incredibly valuable information that can shape final decision-making, validating those choices through definitive user testing.

Consumer Insight analysis

Ultimately, the consumer may not always be right, but their values, priorities and decision-making factors must be understood. Brands that tap into consumer insights can develop compelling propositions. From retaining relevance to grasping motivations and capturing new pressure points or emerging demographics, consumer insights give brands the data and intelligence they need to make informed and tactical decisions.