Consumer Insights Agency

At LAB we specialise in consumer insights backed by data analytics and human psychology. Coupled with expertise in UX, creative excellence, and transforming raw metrics into powerful experiences, we give you invaluable information about how best to reach, engage with, and convert consumers and how to precisely target your marketing and branding with pinpoint accuracy.

Making your consumers your closest friends makes sense. When you understand the motivations that initiate their buying choices, the barriers to conversion, or the reasons they’ll believe in your brand over any other, ambitious brands can flourish.

As a leading consumer insights agency, we partner with brands to provide actionable, reliable, behavioural-science-driven consumer insights that don't just inform or influence your digital products but provide a cornerstone against which brands can thrive, scale and capture exponential market share.

Extracting Strategic Consumer Insights for Clarity and Purpose

Understanding your customers isn’t just important – it’s essential. Consumer insights allow you to:

• Stay Relevant: Anticipate changing trends and adapt to evolving consumer needs.

• Differentiate Your Brand: Stand out in crowded markets with offers and messages that truly resonate.

• Enhance Customer Experience: Deliver personalised interactions that build loyalty and trust.

• Drive Growth: Make informed decisions that maximise ROI and ensure long-term success.

Through comprehensive research, behavioural mapping, and advanced analytics, we uncover the consumer insights, motivations, preferences, and needs that create the foundation of impactful marketing campaigns or digital experiences. This intelligence enables you to thrive even in competitive markets, refining your strategy and creating offerings that resonate with pinpoint precision.

Our Consumer Insight Services

Actionable Insights

Actionable insights put your customers at the heart of your strategy. By transforming raw data into meaningful information, they provide a clear understanding of what drives consumer behaviour and preferences. These insights go beyond simply identifying trends – they use advanced analytics to help you anticipate shifts in customer needs, uncover opportunities, and respond effectively to challenges, ensuring your brand stays relevant and resonates with your audience.

Human Behaviour Analysis

Particularly in the world of digital, it is all too easy to focus on functions and features without recognising how real consumers interpret them or perceive the value they add to their experiences. Human-centric consumer analytics puts the consumer back at the heart of design, deployment, and promotional activities, knowing how and why consumers interact with your brand.

Market Research

Clarity around the pinch points, expectations, and thinking of the competitors, peers, consumers, partners, and stakeholders who make up your market ecosystem gives you a fresh look at your positioning. Full-scope market research can influence both strategy design and consumer-facing communications.

Sentiment Analysis and Trends

The age of user-generated content, social sharing, and digital experiences means sentiments and trends can shape-shift in an instant. Remaining poised to react, with the agility and data insights to address new interests, demand, or emerging consumer capacity, is essential to being the first to market or the first brand to vocalise how it meets a new or changing area of need.

User Research

We follow a data-led, evidence-based approach to consumer insights, ensuring we deliver meaningful findings that drive impactful decisions. Our process goes beyond extracting valuable data; we focus on interpreting it accurately to provide context, relevance, and a deep understanding of consumer behaviours.

A/B Testing

Applying A/B testing to every digital product, moment, and interaction can be the difference between a resounding success and second place. Our consumer insights teams provide experimental and experiential version testing to extract quantifiable data to dissect the reactions and responses of core consumer segments, meaning the decisions you make are backed by certainty, evidence and science.

Brand Insight analysis

The spark of dynamic change doesn’t come from following the same patterns as you have before or doing things as they’ve always been done. They’re created by extracting real insights into how your brand aligns with consumer needs and expectations, finding niche ways to excel, benefiting from an external viewpoint about how your brand is received and perceived, and using that to inform your way forward.