Turning data mayhem into on-demand timetables for one of Europe’s leading transport brands
THE CHALLENGE
Believe it or not, Arriva Bus’ daily customers didn’t know when to expect their bus.
Routes and timetables weren’t made available to commuters until they physically got to the bus stop to find them printed on a nearby post. In the backend, their timetabling data was split into a number of components like day/time, geo coordinates and polygons of ‘zones’, which made it complex, difficult to understand and impossible to translate into a usable service for customers.
THE IMPACT
Using a wide array of technologies and impressive maths, we created a web service that could interpret the various data sources and repurpose them into timetables.
We could then syndicate those data sources through the business for ticket/route purchase, downloads, brochures, bus stops and route planning on mobile and website.
THE RESULTS
From no timetables to dynamic, up-to-date, online schedules - this was a huge business shift for Arriva.
For its customers, it meant they can plan their journeys on the fly. Even though the core website and booking engine has changed since, we’re still running the SaaS dynamic timetabling service across the Arriva digital estate to this date.
