The LAB Group

If you want to go fast, go alone. If you want to go far, go together.

LAB Group is uniting agencies under the banner of doing great work, underpinned by pioneering research into human behaviour.

Our vision is to create a collection of independent agencies who share a purpose and ethos for the future of digital. We believe in the power of technology and human beings and that digital should liberate people to spend more time doing what they love. We want to use these powers to help our clients become the best companies in the world.

With two agencies in the group and counting, we’re excited by the prospect of the first ever agency group built around blending digital and creativity with human behaviour. The Kent-based Reflect Digital is our very first acquisition; their 25 people add a number of complementary capabilities to the group’s offering, including SEO, PPC and analytics. We both work a 4-day workweek, as will all group agencies, to enable our people to do more of that they love and supercharge their creativity, wellbeing and productivity levels.

This initiative is part of our ambition to bring together different marketing businesses in order to build scale and offer our clients a broader range of services. LAB Group agencies will all receive training in LAB’s unique methodology, which centers around human behaviour and consumer neuroscience.

The LAB Group covers consulting, digital strategy, development, delivery, design, branding, SEO, performance marketing and more, all powered by market-leading human insight.

Jonny Tooze, CEO of LAB Group, said: "We’re delighted to announce Reflect Digital as our first agency acquisition, as we embark on a new phase in our evolution and become LAB Group. With capabilities which are complementary to ours, and shared cultural values, it’s the perfect match and will enable us to further strengthen and differentiate our offering for clients.”

If you would like to spend your next chapter of agency leadership as part of something bigger, get in touch with us. We love to chat with humans who share our values. Get in touch at or give us a call at 020 7183 6668.