From Intent to Impact: Fuelling Your Website with a Content-First Strategy
LAB | 10 September 2025 | 1 min
LAB presents Brunch & Learn event in partnership with Storyblok.
In today’s crowded digital landscape, knowing your audience isn’t enough. The real challenge lies in turning those insights into content that connects; content that’s timely, relevant, discoverable, and aligned with both SEO and local needs.
This session isn’t a technical deep dive, instead, it’s a strategic roadmap for marketers, content specialists, and technologists who are frustrated by static websites, disconnected campaigns, and missed opportunities.
We’ll explore why a content-first strategy is the foundation for digital experiences that are flexible, scalable, and rooted in behavioural insight, and we’ll show you how a human-first approach, powered by a headless CMS like Storyblok, can transform your website into a true growth engine - where every piece of content has purpose, and every pound invested delivers measurable return.
Our Panelists
Dean Corney - Managing Director, LAB
Dean is a seasoned business leader and the Managing Director of LAB, a digital experience and technology agency. Starting his career in account management in 2002, he has owned and run agencies for over two decades. A critical and curious thinker, Dean has served on the BIMA AI Council and the Microsoft Partner Council. He is passionate about crafting forward-thinking strategies and building diverse teams, with a core belief in leaving a positive impact and ensuring clients feel genuinely valued.
Mike Steer - Technical Director, LAB
With 25 years of experience in the technology sector, Mike has risen from a junior developer in his first web role, to become Technical Director at LAB, a leading digital and creative agency. Having worked across various industries, Mike has led numerous technical projects over the past 15 years. This diverse background equips him with a deep understanding of technology's role in driving business objectives. Mike's focus on bringing innovative solutions to solve client pain points with a real human first lens is what drives him.
Lottie Namakando - Director of Behavioural Science & Innovation, Human First Collective
With a background in scientific research, Lottie started her marketing career in Paid Media and Planning, alongside working on paid media automation and tool development. Lottie then integrated Behavioural Strategy, CRO, Data Science and CX to her experience over the last 13 years.
Lottie’s real passion lies with integrating an understanding of human behaviour, innovation and automation/AI into marketing strategy and execution. Helping brands better utilise their audience insights, market intelligence and customer journeys to supercharge their brand’s customer experience.
Carl Poxon - SEO Director, Reflect Digital
With 20 years of experience, Carl has helped countless businesses achieve significant online growth. By combining technical expertise with a deep understanding of business goals together we can deliver impactful, data-driven SEO strategies.
John Smit - Partner Manager UKI, Storyblok
For the last (more years than he’d care to mention), John has worked across multiple sectors before finding his “home” in the tech sector about 10 years ago. With a combined experience both from agency and technology vendor side, John’s expertise spans consultative sales, solution definition, and collaborative problem solving. What does one do when they’ve reached such a varied world of experience? Well, they go into partnerships of course - and collaborate with the best agencies to build solutions which deliver real and lasting value.