Why Travel Websites Struggle to Move as Fast as Traveller Expectations
LAB | 2 February 2026 | 2 min
Why Travel Websites Struggle to Move as Fast as Traveller Expectations
Join the Waiting List
Tuesday, 10th March
Rail House, Victoria
6-9pm
Traveller expectations are moving faster than ever, but many travel websites are still constrained by legacy platforms, complex processes, and slow content workflows.
Join LAB and Storyblok Headless CMS for an intimate dinner and discussion with senior Travel & Leisure marketers alike, bringing peers from across the industry together to share experiences, challenges, and practical insights. We’ll explore why digital experiences in Travel & Leisure struggle to keep pace, particularly during peak season, and what brands can do to unblock growth without ripping everything out. We’ll also highlight how behavioural science can help brands better understand traveller decisions and close the gap between expectations and experiences.
Through behavioural insight, real-world examples and open conversation, we’ll explore how modern content approaches can help teams move quicker, stay consistent, and deliver experiences that meet travellers where they are, when it matters most.