Prismic vs Contentful
Erin Baxter | August 28, 2024 | 5 mins
In today's fast-evolving digital landscape, choosing the right CMS is crucial for businesses and developers. Among the numerous options available, Prismic and Contentful stand out as two of the leading headless CMS platforms. Both offer robust features, flexibility, and scalability, but they also have distinct differences. This blog will delve into a detailed comparison of Prismic and Contentful, helping you decide which is the best fit for your needs.
What is a Headless CMS?
Before diving into the specifics of Prismic and Contentful, it's important to understand what a headless CMS is. Unlike traditional CMS platforms, which combine the backend (content repository) with the frontend (presentation layer), a headless CMS separates these two components. This means that content is stored in the backend and delivered via APIs to any frontend or device, offering greater flexibility and control over how and where the content is displayed.
You can find out more about migrating to a headless CMS here.

Prismic Overview
Prismic is a cloud-based headless CMS designed to simplify content management for both developers and content creators. It offers a streamlined, user-friendly interface that caters to teams looking to manage and deliver content seamlessly across various digital platforms. Prismic's flexibility and ease of integration with popular frameworks make it a preferred choice for modern web development.
Key Features:
Slice Machine: Create reusable content blocks called Slices, making it easy to maintain consistency across your site.
Content Scheduling and Previews: Schedule when your content goes live and preview it in real time to ensure everything looks perfect.
Multi-language Support: Manage content in multiple languages, ideal for global businesses.
Framework Integrations: Works well with popular tools like Next.js, Gatsby, and Vue.js for a smooth development experience.
Custom Types: Define custom content types to suit your specific needs, providing flexibility in how you structure your content.
Page Builder: A comprehensive and easy-to-use interface for creating, and managing your content. See changes in real-time as you build pages like a slide deck.
Integration Fields: Prismic's integration field allows you to integrate third-party data - such as from e-commerce catalogues or custom APIs — into your repository.

Contentful Overview
Contentful is a leading headless CMS that offers a flexible platform for managing and delivering content across various digital channels. Unlike traditional CMS platforms that combine content management with content presentation, Contentful focuses on separating these aspects. This allows businesses to use its powerful APIs to deliver content to any device or front end, providing extensive customisation and control over how content is displayed and interacted with.
Key Features:
Content Modelling: Contentful provides a highly flexible content modelling system, allowing users to create complex and custom content structures.
Rich API Ecosystem: Contentful offers a comprehensive set of APIs (Content Delivery API, Content Management API, GraphQL API) for managing and delivering content.
Extensible Platform: Contentful’s extensible platform supports various plugins and integrations, enhancing its functionality and adaptability.
Webhooks: It supports webhooks for triggering events and automating workflows, making it easier to integrate with other services.
Localisation: Contentful excels in multi-language support and localisation, making it ideal for businesses targeting diverse markets.

Comparing Prismic and Contentful
Ease of Use
Prismic: Prismic has a more user-friendly interface, especially for non-technical users. Its visual editor and Slice Machine make content creation intuitive and straightforward.
Contentful: Contentful is highly flexible but can be overwhelming for beginners due to its extensive features and customisation options. It generally requires more thorough learning compared to Prismic.
Content Modelling
Prismic: Prismic’s Slice Machine supports modular content modelling, which is useful for creating reusable content blocks. However, it may be less flexible for more complex content structures.
Contentful: Contentful excels in content modelling, offering unmatched flexibility. It allows users to create intricate and highly customised content types, making it ideal for complex projects.
API and Integration
Prismic: Prismic's API covers basic content delivery and management needs.
Contentful: Contentful offers more advanced features, including GraphQL support. This allows for more detailed and flexible content queries, making Contentful better for complex projects needing deeper API functionality
Pricing
Prismic: Prismic offers a range of pricing plans, including a free tier for small projects. Its pricing is generally considered more cost-effective, especially for small and medium-sized enterprises.
Contentful: Contentful also offers a free plan which is typically more suited to PoC’s or MVPs. Once you move beyond the feature limits though it does tend to be more expensive, particularly for enterprise-level features and usage. However, it provides a robust feature set that can justify the cost for larger, more complex projects.
Support and Community
Prismic: Prismic has an active community and provides comprehensive documentation and support. Dedicated support is also available for Enterprise plans.
Contentful: Contentful offers excellent support and extensive documentation. It has a large community and provides various resources, including tutorials, webinars, and forums.
Key Takeaways
Prismic
Prismic is great if you want an easy-to-use, website-focused CMS. It’s ideal for small to medium projects, with straightforward content creation and good integration with modern tools.
User-Friendly: Simple to use with tools like Slice Machine and Visual Page Builder.
Cost-Effective: Includes a free tier and multiple paid plans to suit budget and requirements.
Website Focused: Prismic’s features are focused on delivering a complete experience to delivery content for websites.
Contentful
Contentful is a great fit for complex projects that need advanced features and customisation. It offers powerful APIs and is highly scalable, though it can be more expensive and has a steeper learning curve.
Highly Flexible: Excellent for complex content structures.
Advanced APIs: Includes extensive API options and GraphQL support.
Higher Cost: More expensive, but suited for large or intricate projects.
Endpoint Agnostic: Content is organised to be delivered to multiple endpoints (website, app, kiosk)
Looking for some help or more information on what CMS is best for your business? Get in touch, we would love to hear from you. Looking for some help or more information on what CMS is best for your business? We're a Prismic agency and Contentful agency partner so we can provide advice based on first hand experience. Get in touch, we would love to hear from you.