UX Design

Insight-driven design, tangible results

LAB have been pioneering UX design since 2003, and we’ve spent the last six years taking it to the next level.

You want to drive users to take meaningful action at every stage of their journey. Our signature, human-centred approach to UX design helps you do just that.

Mixing advanced behavioural science and behavioural marketing with digital and design expertise, we help you deliver seamless online experiences that connect, convert, and drive growth.

UX Design that boosts brand performance

The user experience has never been more important, and our unique approach to UX design drives better outcomes – for both brands and their audiences.

Our award-winning team are experts in both humans and technology. And it’s our commitment to both that lets us create meaningful, impactful, and compelling experiences that deliver results – faster.

Adopting a user-centric approach, and our unique understanding of human behaviour we design high-performing experiences that serve audiences the right content, at the right stage of the journey, for maximum emotional impact and optimum ROI.

Seamless and simple, we design experiences that are easy to navigate and enticing to act on.

From information architecture and branding to visual design and creative content, our unique approach balances function and aesthetics to create the user-friendly experiences your audience craves.

It’s a formula that works. And it’s attracted brands including Keith Prowse, Group, Opayo (Formerly SagePay), Hemsley Fraser, and Harsco to call on our expertise.


  • Discovery research

  • Personas

  • Journey mapping

  • Contextual research

  • Concept and usability testing

  • UX expert review

  • UX and semiotics

  • Information architecture

  • Creative content