A CX Driven Web Design Agency
A Web Design Agency creating the online experience your audience wants
First impressions matter. And when it comes to your website, you’ve only got milliseconds to make an impact. At LAB, our CX web design specialists know how important it is to attract and keep your audience’s attention. And our insight-driven approach to design helps your website do just that. Using a unique blend of deep thinking, human insights, and imagination, we create powerful digital experiences through strategic and creative web designs that bring your brand to life in a way that connects, engages, and inspires your audience to act.
Insight-driven web design to supercharge performance
Our talented team of psychologists, innovators, web designers and strategists at our award-winning web design and digital agency work together to design online experiences that get results. Using the latest tools and technologies, we help you take a deep dive into your audience’s behaviour, trends, and preferences to create human-centred experiences that attract the right people – faster. Led by these unique insights, our award-winning web design team transforms these experiences into visually compelling websites that captivate, convert, and connect. It’s a data-led approach that works. And it’s attracted global brands including Nike, MTV, Reebok, and Sony to call on our expertise.
Our CX Web Design Process
Audience Insights
We start with audience insights. We dig deep into what makes your users tick. Through data and behaviour analysis we get to know their needs, habits and motivations. These insights are the foundation of our web design process and inform every decision we make so your digital experience resonates with the stakeholders that matter most.
Insight-led UX Design
Our approach to UX web design goes beyond pretty – it’s data led and insight driven. By understanding user behaviour we create intuitive, engaging experiences that feel seamless and purposeful. This behavioural science insight-led approach means every interaction is designed to meet real user needs and increase engagement and satisfaction.
Journey Mapping
Journey mapping allows us to visualise and understand each step of the customer’s path. We track every interaction to identify moments that delight or cause friction and turn insights into actionable strategies. By refining each stage of the journey we create an experience that feels effortless and valuable from start to finish.
Digital Prototyping
We then bring the vision to life. With digital prototyping, we turn our insights into a real experience. We’ll mock up a realistic, clickable model that allows user testing and refinement. This step ensures we fine tune the user experience before launch and deliver a product that meets audience needs from day one.
Data-driven development
Our web developers are fully committed to developing with our audience insight in mind. We turn these insights into slick, efficient code that brings your web experience to life. Every line we write is intentional so your site looks great and works perfectly, a solid and responsive experience for every user."
A/B Testing
The CX web design process doesn’t end once you hit publish. A website is always evolving and should be constantly tested and reevaluated against its purpose. A/B testing allows us to test different versions to achieve the optimal design that will encourage the right outcomes."
Site optimisation and CRO
As we continue to collect data, we’ll continue to optimise the site for performance. Through thorough conversion rate optimisation, we’ll implement impactful tweaks to take performance to the next level."
The LAB Difference
We know the user experience matters, and our signature approach to web design takes online presence and performance to the next level. We are a Web Design agency that ensures every web design project is superpowered by human insight. Our signature mix of behavioural insights, psychology and in-depth customer profiling creates a unique approach that gives our clients a competitive edge. We unite data, design, and unparalleled creativity with in-depth customer profiling to deliver new approaches, lasting emotional impact, and tangible results. It’s a formula that gives our web design clients an edge. And you won’t find it anywhere else.
Here’s how LAB’s web design agency can help:
Insight-led website design
UX review, design, and development
Audience insights and profiling
Culture and trend predictions
Market research and strategy
Journey mapping
Brand development
Brand positioning
Optimised landing page performance
Lead generation and conversions
Site optimisation, CRO, and maintenance strategies
Personalisation and automation
Advanced data collection and insights
Multi-channel, multi-site, multi-language platforms
24/7 hosting and support
OUR CREATIVE SERVICES:
Frequently Asked Questions
What is CX web design, and why does it matter?
CX web design, or Customer Experience web design, considers the entire journey a customer has on your website, starting with the very first interaction. On a surface level, a website appears as just text, imagery and graphics however, CX web design goes beyond the surface, creating a meaningful, engaging, and user-friendly experience. This is key in a world where customer attention is harder to achieve than ever before. As a creative web design agency, we ensure that each interaction on your site is designed to connect, engage, and delight your audience.
How does data influence the CX web design process?
Behavioural science-backed data provides us with a clear understanding of how people interact with your site—where they’re engaged, where they drop off, and what they enjoy. And these insights are different for every brand, stakeholder and user. By using these insights, we design experiences that resonate with real users, not just assumptions. Data-driven CX web design allows us to create a functional yet visually beautiful website.
What are some examples of how behavioural science insights are used in web design?
Psychology influences every action we take as human beings, whether our actions are conscious or unconscious. Here are some of the most commonly used behavioural science cues and features on websites:
Microinteractions - Small animations, like a button response, create satisfying feedback loops that keep users engaged.
Social Proof - Including reviews, testimonials, and social media mentions builds trust by showing that others have had positive experiences.
Cognitive Load Reduction - Simplified navigation, clean layouts, and minimal text make it easier for users to process information and make decisions.
The Power of Defaults - Setting default options like opt-ins subtly guides users toward preferred actions without overwhelming them.
Visual Hierarchy and Attention - Key elements, like call-to-action buttons, are emphasised through a visual hierarchy to guide users’ focus naturally.
Personalisation - Customising content or recommendations based on user behaviour enhances engagement by making the experience more relevant.
Consistency and Familiarity - Consistent layouts and recognisable icons make navigation feel intuitive and comfortable for users.
Positive Reinforcement - Messages like “Thank You” after actions encourage repeat behaviour by making users feel acknowledged