The Connected Traveller, Powered by Salesforce

Why LAB for Salesforce?

In travel and hospitality, Salesforce isn’t just a CRM. It sits at the centre of a complex digital ecosystem, from Property Management Systems (PMS) to booking engines and legacy platforms.

We help you untangle that complexity.

LAB designs and implements Salesforce around a single, unified guest view, connecting data, stabilising infrastructure and enabling smarter, more personalised journeys at every stage of the lifecycle.

This isn’t about simply “switching on” Salesforce.

It’s about building the technical resilience your CTO expects, while unlocking the commercial performance and experience your brand needs to compete.

Strategic Solutions for Travel & Tourism

We bridge the gap between digital complexity and exceptional guest experience. Our certified consultants and developers ensure Salesforce doesn’t just sit within your tech stack — it becomes the engine powering performance, efficiency and guest loyalty.

Our Salesforce Services

Guest Lifecycle & Strategic Consulting

Strategic roadmapping that aligns your Salesforce architecture with the multi-device, multi-touchpoint reality of modern travel. We design around behaviour, not just systems.

Unified Guest View (Data Cloud)

We connect PMS, booking engines, loyalty platforms and third-party data into a single, reliable source of truth, giving your teams a complete view of every guest across your portfolio.

High-Performance Marketing Automation

Using Marketing Cloud, we transform one-time travellers into repeat guests through timely, personalised communications, reducing reliance on high-commission OTAs and increasing direct revenue.

Omnichannel Service Excellence

We deploy Service Cloud and AI-powered workflows across WhatsApp, web and social, enabling faster issue resolution and consistent service before challenges escalate on-property.

Infrastructure Health & Scalability

We remove technical debt and optimise legacy Salesforce environments, ensuring your platform is stable, scalable and built to support growth.

The LAB Advantage

  • Travel & Hospitality Expertise - Over 20 years solving the UX and technical challenges unique to travel and tourism brands.

  • Integration Specialists - We operate confidently in complex environments, where Salesforce meets legacy booking engines, middleware and property systems.

  • AI-Ready Architecture - We structure your data and environments to support emerging capabilities such as Salesforce Agentforce and advanced AI automation.

  • Award-Winning UX Thinking - We ensure the operational power of Salesforce translates into seamless, guest-first digital experiences.

Claim Your Salesforce Hospitality Health Check

Is your Salesforce ecosystem enabling your guest experience, or holding it back?

Our focused three-point audit identifies friction, inefficiencies and missed opportunities.

1. Unified Profile Integrity Check

We audit how your PMS, booking engine and loyalty systems sync. We identify data silos, duplicate profiles and inconsistencies that prevent teams from recognising and serving guests properly.

2. Integration & Performance Review

Speed matters in travel. We assess APIs, middleware and platform performance to ensure legacy integrations aren’t slowing bookings, service or mobile experiences.

3. AI & Agentforce Readiness Score

We review data structure, governance and object configuration to determine your readiness for Salesforce Agentforce and AI-driven automation, with clear actions to bridge the gap.