Gamification Agency
We help companies achieve their goals through playful, engaging experiences. By integrating game mechanics into your digital products, we craft gamified experiences that are immersive, rewarding, and aligned with your brand's objectives. As an insights-led gamification company, we combine human instinct with behavioural science to delight, inspire and galvanise users to deliver practical, commercial outcomes, making gamification a natural fit for meaningful audience connection.
A Game Changing Gamification agency
Capturing and holding user attention is the first step in influencing an outcome. As marketers, we know that this has become increasingly challenging in a world where digital distractions are constant and user expectations are higher than ever. Gamification transforms ordinary interactions into engaging, rewarding experiences that capture and sustain user attention amidst the digital noise.
It is so much more than just a buzzword. Gamified digital experiences encourage progression and foster a sense of accomplishment. At LAB, gamification is more than a tool; it’s a scientific pathway to measurable success. We work with ambitious brands looking to create engaging digital products, experiences and websites.
How can you benefit from Gamification? Image
Supercharge Engagement
We create gamified experiences that capture your audience’s attention and keep them coming back, turning each interaction into an immersive, rewarding journey aligned with your goals.
Better Onboarding and Training
Our gamified solutions make onboarding and training more interactive and enjoyable, helping your users and employees retain information better and feel engaged from the start.
Enhance interactions
By adding gaming psychology into your digital product workflow, we elevate every touchpoint, making your audience’s interactions with your brand more meaningful and memorable.
Boost brand sentiment
We create positive, playful experiences that resonate with users, boosting loyalty and building a stronger emotional connection to your brand.
Actionable Insights and first-party data
Gamification allows us to help you capture valuable first-party data and gain user insights, giving you a deeper understanding of their behaviour and helping refine future strategies.
Achieve Measurable impact
Our data-driven approach ensures that gamification delivers real, tangible results, driving engagement, loyalty, and impactful business growth.
Our Talent
Finding top talent to bring gamified experiences to life can be a challenge, so we’ve built a team of exceptional thinkers, planners, researchers, designers, and creators dedicated to helping you realise your digital ambitions through gamification. As part of the Human First Collective, we collaborate closely with Reflect Digital, combining our expertise to infuse every project with the latest in behavioural science. As leaders in gamified digital product design, our approach is all about flexibility—flexible teams, adaptable technology, and a commitment to never wasting your time or resources.
FAQS
What is Gamification?
Gamification involves incorporating game elements, like points, challenges, and rewards, into non-game contexts to make activities more engaging. It works by tapping into intrinsic motivators—such as achievement, competition, and social connection—encouraging users to interact with your product in enjoyable and rewarding ways.
Do you have any real world examples?
Examples include loyalty programs with points and rewards, training platforms that incorporate levels and achievements, and customer engagement initiatives with challenges and leaderboards. Businesses use these to incentivise purchases, encourage learning, and improve user retention.
How does behavioural science play a role?
As a insights-led gamification agency, we believe that behavioural science is key to creating gamification strategies that truly resonate with users. By understanding the psychological drivers behind actions—like the need for achievement, connection, and reward—we design gamified experiences that feel natural and compelling. This science-backed approach ensures that each gamification element aligns with user motivations, creating meaningful interactions that lead to higher engagement, loyalty, and real-world impact.
